—2 Thessalonians 3:13 (NASB)
Often times when a new ministry is inaugurated, it's accompanied by an air of enthusiasm and may initially attract a lot of participants. But as time goes on, and sometimes it's not a very long time, attendance wanes. Since the Western church is presently captive within a consumer-driven society, any decline in numbers among the ministry participants is very often interpreted as belonging to an "unsuccessful" ministry and so the approach is deemed in need of revision or the entire effort dropped altogether. The issue is whether or not one is measuring a ministry according to biblical metrics rather than those more akin to marketing hair spray.